Zinzan Studio was asked to design and produce a long-term tourism campaign for the City of Toronto. We’ve Been Expecting You is a cross-platform roll-out, including 535 street banners installed throughout the city’s downtown core, reaching a city-wide audience and welcoming visitors from around the globe. Marketing materials were produced for print, web, motion, digital
billboard and street fixtures and translated into 18 languages. The campaign also respects accessibility design standards for visitors with limited vision, language use and disabilities.
Client: City of Toronto