For three years running, Zinzan Studio has conceived and produced the City of Toronto’s Winterlicious campaign, advertising the city’s largest annual prix-fixe event promoting over 250 participating restaurants across the city. Zinzan Studio worked with the city’s cultural affairs office and event sponsor American Express to direct cross-platform campaigns including outdoor print and
digital advertising, transit advertising, social media and point-of-purchase marketing as well as event guidebooks. As a multicultural event, advertising ran in each of the city’s major languages including in English, Greek, Korean and Chinese.
Client: City of Toronto